All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

Price: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we […]

Marketing – Standalone book

Price: Kerin/Hartley’s Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team’s decades of combined experience in the higher education classroom continue […]

Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series)

Price: The Right Phrase for Every Situation…Every Time Whether you’re trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That’s why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind […]

Marketing 4.0: Moving from Traditional to Digital

Price: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and […]

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Price: There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t […]

Why we use leaflet distribution

The leaflets are a trouble-free technique to disseminate information quickly. In these days, it’s an electronic world, everybody can send and receive information by email etc. emails are the best, popular  and fast resource to distribute information brochures. To set it merely the printed word tends to have more credibility and reliability. The leaflets are […]

Creative industries encourage audiences to shape content through the use of social media

Social media is continuously being explored by creative industries to encourage audience participation and collaboration. Sites like Twitter and Facebook enable consumers interested in areas such as theatre and art to comment and interact with the content that they see rather than just observing. This provides a huge landscape for creative domains to work with […]

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Price: A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have […]

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Price: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. […]

Marketing: An Introduction (13th Edition)

Price: For undergraduate courses on the Principles of Marketing.   An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring […]