Archive Day: September 6, 2017

M: Marketing

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M: Marketing

Price: NOTE: Access code is not included with this book Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both […]

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