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Digital Marketing Professional Certificate | Wharton Online



Gain a competitive advantage and learn essential digital marketing skills and strategies in this 4-course program from the top ranked Wharton School of the University of Pennsylvania.

Learn more about the program: https://www.edx.org/digital-marketing-professional

About The Program:

Make yourself more marketable and put your career in high gear with a Professional Program in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

What You’ll Learn

How to leverage new models in business and e-commerce to increase profitability
New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics
How to generate more word of mouth and leverage the power of social media to get your products, ideas, and messages to catch on
How to decide what initial experiments your company should invest in to achieve customer centricity
How to choose metrics to gauge and guide ongoing customer-centric efforts
Job Outlook

90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo)
In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.
Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. (Bureau of Labor Statistics)
Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k- 97k per year (*data from Glassdoor)

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