Email Marketing Best Practices – 9 Tips
Tips Covered in Video:
1) Build targeted list (CRM)
2) Add value! Don’t wait, automate. Think through drip campaigns (leads, customers, holidays, promotions, reviews, etc.)
4) Design for mobile – content above fold
5) Catchy subject line – insert name
6) What days/times are best to send?
7) Address and unsubscribe
8) Test before sending
9) Study data and results and refine
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