Email Marketing is dead !
Long live personalised, conversational, marketing automation.
According to campaign monitor every 1 dollar spent on email marketing returns $44.
yet so many businesses are leaving this money on the table when it comes to automating their email marketing.
Here’s the numbers
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media
Automated email messages average 70.5% higher open rates and 152% higher click thru rates than business as usual marketing messages
Companies who send automated emails are 133% more likely to send relevant messages that correspond with the customers purchase cycle.
Personalised email improves click through rates by an average of 14% and conversions by 10%
Like all marketing though it should be a part of your mix – but at the end of the day these numbers speak for themselves – if you’d like to learn more about how you can build your list and improve returns from your database, or you want to grow your database significantly – book in a time with me and my team for a 30 minute call right now using the book now button below.
My name is Simon Gould my videos are watched by 20,000 marketers and entrepreneurs every week – I hope you found me interesting if so throw me a like so we can keep up the conversation. If not tell me how I can do better?
Thanks guys ..