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Google Ads, Analytics and DoubleClick Announcements Keynote



Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Watch this video to learn about Google’s latest Ads, Analytics and DoubleClick innovations—powered by our machine learning technology. You’ll hear about products designed to improve how brands reach consumers, simplify campaign measurement and increase your productivity.

These products were announced to thousands of people on May 23, 2017 as part our annual event, Google Marketing Next. Let us know what you think by joining the conversation at #GoogleMarketingNext.

Get more details about these announcements on our blog: https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html

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INTRO

Hello and welcome to Google Marketing Next!

I’m excited to be back here with you all! I’ve come to really love this event. I love the energy. I love the setting. I love the sense of momentum the entire team feels.

But most of all, I love it for this reason:
We spend a lot of time throughout the year meeting with customers, gathering insights about your challenges and how Google can help, and exploring new ways of doing business.

This event is special because it brings together all those insights and allows us to share what we’ve been working on to address them. And we get to hear from you where we need to go next. So thank you for joining us.

The theme of this year’s event is “Marketing Next.” We’re here to talk about the future of marketing, what’s coming next, what’s needed now, and what we can achieve together.

We’ve already been experiencing what’s coming next for some time. The critical piece is the quality of experience they’re expecting to get back.

There’s an undeniable acceleration in consumer expectations for assistive experiences. This really transcends device or context.

Throughout daily life, people just expect relevant, frictionless, and useful experiences, whenever and wherever they ask for it.And sometimes even before they ask for it.

And the great news is that technology is getting closer to giving it to them. At Google, we’re now at an inflection point where we can apply vast learnings from almost two decades of Search.

And we can bring together our deep understanding of intent, data and machine learning to make consumer experiences more assistive and useful than ever before.

What’s exciting is that things that are really hard, we’re able to make ‘easy’ because technology is doing the heavy lifting.

So what does this all mean for digital marketing?

It means that as our experiences with our devices become easier and better, there will soon be no limit to the moments people seek assistance — across any device they’re on.

Find out more.

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