Melanie and I reveal our entire business model and our most effective marketing funnels as well as our email marketing strategy in one talk! Originally given to the digital nomad coffee club in Chiang Mai Thailand, you can enjoy the recording here, now!
We start with talking about focusing on on a passion first… Something that was a hobby to us that we wanted to share with the world.
Melanie explains how we started by selling services and then transitioned into pre-recorded information products and a membership.
I jump in to share my story of how I went from hero to zero, overnight and how out of that biggest mistake I’ve made in internet marketing, I found the truth that I had to build a list.
Then I transition to how we learned SEO and Keyword Research and leveraged those with Melanie’s aggressive written content on WordPress as our content marketing strategy for a few years to build up our base of organic traffic.
For my SEO videos where you can learn SEO for free go here: https://www.youtube.com/watch?v=A8EI6JaFbv4&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL
For my Keyword Research video, go here: https://www.youtube.com/watch?v=O_FfdjNOgpQ
From this point, I learned about marketing funnels… And I really geek’d out on testing several different marketing funnels with the organic traffic we had already generated.
For more about marketing funnels, go here: https://www.youtube.com/watch?v=QV-lq5Popvo&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W
Once I got the funnels dialed in, I began to layer on the Facebook Advertising to pour fuel on the conversion ‘fire’ I had created.
All my Facebook videos are here: https://www.youtube.com/watch?v=XYY6zn3c8Xk&list=PL0sOKzn__yK2WLfPcyzwnULUV3uy8031s
The byproduct of the funnels and Facebook advertising is enough sales to pay for my ad spend… But we also grew a massive list of subscribers who were not buyers.
Enter email marketing!
This is where Melanie reveals her autoresponder series that automatically follows up with new prospects… Which is expanded upon in this video: https://www.youtube.com/watch?v=cWAXJD-dP4Y
And then she talks about the daily email method… Which I cover here: https://www.youtube.com/watch?v=gxaX0bsbvho
For a step-by-step tutorial on how to set up this kind of email marketing automation, watch this video: https://www.youtube.com/watch?v=bcMs67rbJa8
That pretty much wraps it up…
This recording is from November of 2016, so about a year and a half ago and I’m super proud that we are still executing this plan, I’m still teaching this same plan and our results from executing in this manner continue to increase massively!
No ‘hacks’ here… No ‘one funnel away’ BS here… Just a real-deal internet marketing business model that WORKS… A business model you can execute, too!