The Difference Between Email Marketing and Marketing Automation

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Ian Michiels looks at the differences (and similarities) between Marketing Automation and Email Marketing. These days, more small businesses are starting to question why they would even need a Marketing Automation solution if they already have an email tool. Let’s get ready to RUMMMBBLLLEEE! in this excerpt from “SMBs Crossing the Chasm to Marketing Automation” compliments of Act-On Software