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5 Email Marketing Trends to Implement Now



Looking for more information on using email to boost your conversion rates? Check out our blog post! https://www.campaigncreators.com/blog/3-insanely-effective-tactics-to-boost-your-email-marketing-conversion-rates

Email marketing yields an estimated 4,300% ROI (Direct Marketing Association). Plus at a cost 33% less than other lead-generating mechanisms, emails generate around 50% more sales.

But the key to success lies in reinvention. Here are 5 trends to breathe new life into your emails and secure a place in your leads’ inboxes for years to come.

[SUMMARY]

1. INTERACTIVE AND VISUALLY INVENTIVE EMAILS 0:45
*image galleries, sliders, add-to-cart buttons, carousels
*users 10x more likely to engage with video content

2. BIG DATA PERSONALIZATION 1:23
*personalize using preference centers and progressive profiling
*A/B testing more important than ever

3. QUALITY CONTENT UPGRADES & GATED CONTENT 1:42
*boost value by utilizing bundles and templates
*only effective if you know how to gate very high-quality, high-value content

4. THE AUTOMATION REVOLUTION 2:27
*advanced segmentation
*time-optimized sending

5. MOBILE OPTIMIZATION 3:02
*55% of emails now read on mobile devices
*invest in a good platform that enables easy modification of your content

By choosing quality of quantity and staying atop of digital marketing trends, you’ll’ be able to bring new life into your emails and sure a place in your lead’s inbox.

Additional resources:
https://www.campaigncreators.com/blog/creating-a-lead-magnet/

https://www.campaigncreators.com/blog/how-we-automate-the-digital-buyers-jounrey

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