Amazing tool by Google which helps you to allocate your budgets on online marketing channels which matters the most i.e. assist the customers journey in completing a sale or a conversion. This tool basically gives you an idea of a customer interacting with various online marketing channels before making an actual purchase. But as it gives us the domination of each marketing channel in beginning, middle and end of the conversion cycle, we can easily decide when to spend and what percentage should be allocated to each channel.
The tool is http://goo.gl/tf9Cvy
Play with it and in-case any query use the comment box and I will get back to you asap.
Myself Gaurav Agarwal with 13 Years of Online Marketing Experience.
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