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Virgin Experience Rocks Email Marketing – Campaign Monitor



See how email marketing is a massive contributor at Virgin Experience. Campaign Monitor’s email campaigns allow them to create and send emails to show off the experiences they offer: https://www.campaignmonitor.com/blog/customers/2015/12/5583/

Campaign Monitor has helped Virgin Experience:

– Innovated and used the email marketing strategy to build customer experience and relationship through email
– Increased 120% yoy, email marketing has been their biggest channel: https://www.campaignmonitor.com/blog/customers/2016/10/virgin-experience-days-using-marketing-automation-to-grow-emails-impact/
– Drag and drop made it easy for anyone at the company to use even without a coding background
– Email Automation has allowed them to create journeys for customers
– Created welcome email campaigns and re-engagement emails
– Received 20,000 new email subscribers every month through the website and various signup forms

When people sign up for the email newsletter they receive an automated welcome email. Five days later, they’ll receive another automated email with more information about experiences Virgin offers. They also automate re-engagement emails. So if people aren’t opening or clicking emails, they are sent a special offer email encouraging them to come back for 10% off.

Everything we’ve shared above is done through email and marketing automation. Campaign Monitor and Virgin help deliver unforgettable experiences and amplify the lives of customers:
https://www.campaignmonitor.com/blog/new-features/2016/01/introducing-the-all-new-campaign-monitor/
https://www.campaignmonitor.com/blog/new-features/2016/08/campaign-monitor-introduces-marketing-automation-for-everyone/

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