What is Email Marketing?

Direct marketing rules. Nothing better than just you and your customer having a dialog. The great thing, in these days of digital marketing, is that you can have those direct conversations with your all your customers, at the same time using a well-crafted email marketing campaign. In this video, Stefano Mazzalai, Senior Marketing Operations Manager at Instapage, explains what email marketing is and how it can work for you.

The early days of email marketing were pretty lousy. A marketer would compile, or buy, a list of email addresses, someone would manually enter them, then they’d send them out scattershot style. Those recipients who didn’t delete the emails would write back angrily, not-so-politely requesting that they never be contacted again, and if they were, there’d be trouble.

Times have changed and the act of creating and running an email marketing campaign has been automated. In this video you’ll learn from Stefano Mazzalai, Senior Marketing Operations Manager at Instapage, how email marketing works today and what you need to do to set your next marketing campaign up for success.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our plans are best for you and your business.

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